Over the past few years, fitness and workout wear has gone high fashion. This should come as no surprise as athleisure wear (now a dictionary word) has reached the $97 billion mark.
Everyone wants in on it, so designers are collaborating with mass market retailers, high end boutiques and online fashion domains to bring a bit of couture to the gym and beyond.
Most notable collaborations have included Derek Lam for Athleta, Stella McCartney and Mary Katranzou for Adidas and most recent, APC for Outdoor Voices and Rihanna for Puma – all bringing lots of buzz and excitement to the streets.
Exclusive retailer Bandier is my favorite fitness boutique for their unique highly curated edit, quality pieces and exclusive collaborations like Cushnie and Ochs and most current, Prabal Gurung.
Yet another reason to get to the gym… well, kind of!