Back in June, I had the great pleasure of meeting fashion designer Alyssa Wasko of Donni Charm at her pop up shop in Nolita. No coincidence, I was immediately ‘charmed’ by Alyssa and her brand, a contemporary scarf line that is both cool and classic with just the right hint of edge.
I became an immediate fan and snatched up an array of her light weight cotton striped scarves and pareos which are now a permanent fixture and major addition to my wardrobe.
I recently caught up with this gracious and talented entrepreneur for an inspiring Q & A.
This label had me at ‘hello’, and it’s founding story has me forever touched.
What was the inspiration behind your brand?
AW: Daily, my inspiration is my dad. I made the first pieces right after he
passed away as it was a coping mechanism for me. I turned to something I
love to survive my grief. So really everything I do, I do to make him
proud. The line is named after him. His name was Donald, and people
nicknamed him Donny and everyone used to call me his lucky charm. There is
also a tiny hidden angel wing charm on each scarf as a reminder of
protection, luck and love.
Describe the aesthetic of your collection?
AW: I draw a lot of inspiration from things I see. For example, I was in the design district with my Auntie (who’s an amazing interior designer) and I saw a crème and black chunky pillow, and that¹s actually what helped spark the creative brief for this Fall collection. So, I would say the aesthetic for this collection was very organic, as it always is. This Fall combines a great mix of casual and luxe fabrications in various neutral colorways, thanks to that pillow!
Who are your fashion inspirations?
AW: Caroline Basset
Linda Rodin
Barbara Martello
What is on Donni Charm¹s horizon for fall?
AW: We are excited to be partnering with some amazing brands this fall, and as
the busy scarf season begins we will be hosting some fun and festive
events, as well as launching our holiday collection which features some
stunning mink furs and poppy stripes, just in time for the cold weather,
and cocoa on the couch nights.
What’s in the future for Donni Charm? Will you be expanding your
product line? (I want more Donni!!)
AW: We are always innovating, and there are definitely new product categories
in the works! As soon as Spring ’17 you MAY be seeing some never seen
before styles coming in excitement ahead!
What are your 5 must have pieces for fall?
AW: Chunky turtleneck Knit
Vintage Levi’s
Neck scarf, obvs
Our sweatshirt/suede Cape
Mules
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